The market is changing and shifting towards AI and ML. In a few years, lots of things will change. Similarly, many things which humans do by investing time will decrease. Especially in the marketing area, the impact would be huge. We know that marketing is all about reselling or selling in various ways. Like awareness, appearances through email, SMS, calls, searches etc. AI and ML’s importance in marketing will definitely change the strategy of the companies.
Email Marketing
Email marketing generally happens by sending mass emails or individual emails. In the case of AI and ML through the analysis of existing data, it will create a model that will send target customers an automated email. Similarly, it will need some command regarding some specific issue. Furthermore, through AI various agents will trigger the model and the model will send the target an email. Ex. For 1-kilo rice generally finishes in 30 days so the seller has the previous data which has a model now command is that from the 26th day of sending an email about existing rice or new quality rice to the customer.
SMS marketing
Like automated calls automatically the customer will get an SMS according to the ML model. Obviously, with the help of AI, it will get much more easier.
Calling
It could really hurt. Right now AI-based characters reading the news. Similarly, in the movie industry, some areas would be impacted like this. In this case, an AI robot will talk with people. internal and external data-based models will define everything and a person in extreme cases needed to give the command or make changes. Then all will go fluently. Voice recognition is already giving results almost accurately. Keywords, instructions etc in extreme cases otherwise not needed.
Influencer
First marketing happened through radio and TV, then through a star, and then digital marketing changed the whole game. Cheap and reach according to the target market. Right now the era is chatgpt and various AI tools. So AI and ML would change the game by searching data, buying data and timing. Because right now people are shifting to small time-based content. So amount of content is increasing and time is decreasing so near future AI characters or after buying some star’s copyright build a character of those stars company could sell crisp and short advertisements through those contents and above said marketing options. Obviously buying behaviour-based data is there with the collaboration of searching preferences.
The world is changing and AI and ML in marketing could impact buying behaviour and recall value. The advancement of technology in a few years could definitely impact the market. Right now, maximum tools are shifting to AI-based tools. So, it must be needed to adapt the AI and ML tech-based education for execution.
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