Digital Marketing Strategy

Few important steps with framework and tools we can make a great digital marketing strategy. We just gotta remember that marketing is all about value addition, distribution, and giving information especially to let the people know what problem we have solved through our product and services.

Always make things easy and give the information easy to understand now

First Step,

Proper analysis

In this case, analysis means analyzing every detail to develop a good marketing strategy. A few points with elaboration are

1. Analyse the website data, application data, social media pages to know which particular psychographic, ethnographic, geographic people are engaging. after doing some test prepare a data of target customers. This will also help to understand how many leads are coming in what page.
2. Analyse financial statement, balance sheet, P&L, Cash flow etc. to decide how much money we have to spend and if the execution fail then how much we have to save.
3. For making good digital marketing strategy specially we have to analyse the market. If any data regarding market condition is there then too good
4. With the help of SWOT analysis (click here), quantitative and qualitative and own made framework could also helpful for analysation. Obviously we have to keep maintain govt. rules and regulations.

Second step,

SMART goal

SMART means Specific, Measurable, Achievable, Relevant, and Time-bounded. Details of SMART are here just read that. Now the goal is something bigger which we have to complete. In a simple way we can say like after five years of my career I want to become a marketing assistant manager. In this case, It would be like we have to sell 1000 pieces of a particular product in two months.

The key point is we have to analyze the data the goal should be achievable. We don’t have to gamble, we have to take calculated risks to achieve that.

Third step,

Budget for the digital marketing strategy

As we discussed in the first step analysis of the financial side, that will help in this segment. Sometimes we can make the fourth step in this step but it’s relative we can navigate, there is no problem. After analysis of the financial part and financial calculations, we have to make sure how much money we have to spend to run the campaign. Sometimes we have to spend some money more sometimes don’t. It’s a cost that will add to the product or services equally. Always separate the budget according to the strategy like in social media marketing have to spend $200, Search engine marketing $100 so on.

The best budget allocation is to try to spend some amount low use some free tools for cost-cutting because sometime later we can utilize that money for extension or improve the mistake if happens.

Fourth step,

Good strategy to execute

There are several ways we could execute the strategy or strategies. After the analysis, we have to decide in particular what area we have to invest highest and in what area lowest. How much money we have and how much we have to utilize. Especially we knew and calculated after analysis that how many people are there in which particular areas. In these areas, we have to make different strategies and different execution like social media advertisements would be for generating leads according to the analysis or feedbacks, google ads are for direct call to action, etc

1. There are many digital marketing segments like email marketing, sms marketing, content marketing, social media marketing, google ads, viral marketing, etc.
2. Content marketing is always have to problem solving based, the content writters must have write, decorate and design the content with targeting the problem solving issues with proper and full description according to the brand, product and services.
3. Email marketing and SMS marketing are for exsiting customers and for some targeted customers with the help of proper analysis.
4. For using tools the free tools are also good if we have because all the free means cheap and cheap are bad, is wrong

Keynote: Advertisement, content, video, audio, or anything doesn’t attack any kind of specific people, community, ethnicity, or anything, and anyone. We are helping people not to attack or bully.

Fifth step

Measuring the result of the marketing strategy

After executing the strategies we have to measure the results with the help of analytics tools, frameworks, and models. As because we have to increase sales and leads that’s why calculating results at regular intervals are most needed. Those frameworks, models are

1. ROI, Return on Investments, In this part we will get to know how much we have invested and how much income we have earn. It’s one type of PE ratio, Price Earning ratio.
2. ROI is applied in different type, like comparison between total investment in all the marketing channels and net income, total invesment in some fixed channels or sectors and income etc.
3. KPI, Key Performance indicator, It’s especially measure the new customer, according to the psygraphic, demographic and ethnographic income or customer gain etc.
4. KPI in anlytics tools are there but other than that we can calculate in different way through the financial activites like said in previous point

Keynote

1. Look every details in every aspects
2. If strategy is failed then quickly analayze the mistakes
3. Keep prepare two or three back up plan in strategy and analysis