Important Digital marketing categories

Marketing is all about value addition and the action of promoting that value. Similarly, digital marketing is promoting the value of the product or services digitally. In various ways, we generally promote the product and services, through basic and most important digital marketing categories.

Web analytics

web analytics or website analytics is the analysis of the website. This analysis helps us to know all about the visitors and customers.

1. Psychographic, ethnographic, geographic and demographic part of the customers.
2. visitors time spendings which heps us to know about the choices
3. Their emails to market furtherback
4. Bounce rate and conversion rate for the improvement.

As well as, we will know the pages which are needed to improve to demonstrate better. Even we will understand the improvement needed in the product or services. Similarly, we will change the position of the product and services according to the people.

Search engine optimization

Search engine optimization, in short SEO, helps to improve the content. People always search according to their needs, greed, problem, etc. These searches are always based on some sort of keywords. According to that they get results and get into our site or page. In this case

1. contents must have the usefull keywords.
2. Relevant to the problem which is solved through the product or services
3. Grammer, title, target keywords, description should be clear
4. We have to make content clear and easy to understand

Search engine marketing

In the search engine if we search for a particular something then advertisements appear on the top and left side in the result. Next, people choose by seeing those ads. In this case

1. Target keywords have to be clear.
2. problem solving title, with proper image for attrackting people
3. Targeted customer based positioning

Pay per click

Advertisements are of various types. Maybe in social media, search engines, youtube, etc. These ads contain links to go in and some have a buy now link. Similarly, customers and unsure customers click on those links to enquire. These specific demographic, psychographic, ethnographic, and geographic ads have to pay according to the click. After clicking those ads how much sale happens then calculated.

Social media marketing

Facebook, WhatsApp, Twitter, Youtube, Instagram, or any other platform has a portion where we can apply for publishing ads. Maybe video-based marketing or image-based, marketing we can do both. Social media platforms are wide market and through these, we can get leads. We can publish advertisements based on fixed geographic areas. Similarly, through the ads, we can bring them to our landing page.

1. Proper segmentation about the product and services regrading customers
2. target area where we gonna publish our advertisement
3. Well decorated, problem-solving based page and landing page is needed.

Content marketing

Content is the subject of the video, images, blogs, pages, descriptions of the product and services, etc. In this strategy the writing skill, decoration, psychological skills are necessary.

1. Contents have to be specific and target customer based and decorated.
2. The contents should be maintained all the rules and regulations, acts, etc

Affiliate and influencer marketing

Affiliates position their website or social media pages according to the products and service’s problem-solving. similarly, influencers promote products and services. In these cases, we should remember

1. Both have good record and will be dedicsted to their work
2. Influencers value and the product and service value doesn’t have psychological competion.
3. Records of the affiliates are great in their relative field

Email marketing

Email marketing is great for remarketing and awareness. It’s an important digital marketing category in all the categories. Can hook up new customers or we can sell our existing customers easily. With this marketing, we can give update our customers about the recent problem-solving.

1. Title of the mail should be clear and target based
2. Body of the mail easy to read and to the point.
3. Furthermore, we can immediatly connect our customers or the visitors.

Viral marketing

Viral marketing is a strategy that registers in people’s minds. It’s a psychological strategy or sometimes happens by chance. Viral marketing may be based on name, address, line, or picture which registers in people’s minds so easily.

1. Viral marketing happens by chance then we have to look at the psychological aspects
2. In this case we have to see the positioning is not affected.
3. Similarly, viral marketing is based on attackless fun, or meme type then probebly okay.
4. Furthermore, We have to analyze the conditions, feedbacks regarding that viral thing.

Mobile marketing

Lastly, recently mobile marketing also a good strategy to sell our product and services. It is one of the important easy-to-use Digital marketing categories in all the categories. We can include WhatsApp marketing into this. It’s similar to email marketing but apart from those we have to maintain some things

1. People gnerally don’t bother about the updates
2. They feel welcome when the message came or calls came
3. Regular update is good but regular call may disturb the customers.